How to Build a Training Company: Extending Client Relationship to Earn More Money!
with Cara Silletto
Keynotes can shift participant mindsets and plant the seed for new ideas, but deeper dive training is often needed to change behavior. If you want to provide clients with greater results and see their transformation through (while creating a more consistent revenue stream for yourself) it may be time to expand your one-hour brilliance into a training series that lengthens your relationship with paying clients.
In this session, participants will learn:
- Where to start when expanding from keynotes to workshops
- How to build a multi-month training package for longer-term client contracts
- Ways to offer more value to clients to increase revenue
- How to duplicate your talent and build a team of contracted trainers
About Cara Silletto
NSA Kentucky’s Past-President Cara Silletto, CSP, will join us to share her unique business model and inside scoop of the association world because she used to be a state trade association event planner and education director herself! She spent years hiring, working with, and evaluating speakers and trainers.
Today, Cara’s “day job” is running her training firm, Magnet Culture, and speaking to business leaders and owners across the country about how to reduce unnecessary employee turnover and bridge generational gaps in the workplace. But she’ll share with our NSA chapter how she built her speaking and training business organically over the last decade using association bookings to book more than 100 gigs in one year, grow her revenue by 30% or more each year (except in 2020, of course), and build a team of staff and contracted trainers.
Cara’s path to speaking is an interesting one as she started her career on the stage at age 7 in the Silletto Family Band (yes, just like the Partridge Family). She earned her MBA in Entrepreneurship from the University of Louisville in 2010, and Cara says she hit the jackpot when she found the perfect job as a professional speaker because it blends her passions for both business and performance into one amazing career! And Cara earned her Certified Speaking Professional (CSP) designation from NSA in 2020.