2023 Apr 8 Sheri Fitts Recording


The video will be available in your video vault within one week of the event.

Here’s how to access your video:
  • Go to nsa.la and click on the “Video Vault” from the menu.
  • Click on the blue “Sign in” text link at the top right of the page and log in with the credentials you created when you purchased the video. If you don’t remember those credentials, use the “forgot password?” link to reset them.
  • Once you log on to the site, select the camera icon on the left navigation bar, then video vault from the center. You should now see the videos you’ve purchased.
Here’s a link to a video showing you what it will look like https://vimeo.com/748537288.


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LinkedIn is a powerful platform for speakers looking to grow their business and establish themselves as thought leaders in their industry. Unfortunately, many waste their time on LinkedIn due to outdated strategies, leaving their content unseen and their efforts unrewarded. (Or, some, possibly think that LinkedIn isn’t for them!)

In this comprehensive master class, you’ll learn how to optimize your LinkedIn profile for maximum impact and influence, create and curate engaging, compliant content that resonates with your target audience, and understand LinkedIn’s algorithm to ensure that your time and efforts on the platform are effectively driving results.

Begin with the end in mind: Who do you wish to attract?

You’ll start by learning how to create a LinkedIn profile that showcases your skills and expertise and attracts your ideal clients. Then, you’ll dive into the secrets to creating and curating high-quality content that engages your followers and establishes you as a thought leader in your industry.

Understanding the algorithm is only the beginning.

Finally, you’ll delve into LinkedIn’s algorithm and reveal the tactics you need to use it to your advantage. You’ll learn how to use engagement metrics such as likes, comments, and shares to drive algorithmically-driven results, and how to effectively use hashtags, tagging, and other strategies to increase the visibility and impact of your content.

By the end of this master class, you will have a solid understanding of how to effectively use LinkedIn to grow your business and establish your personal brand as a trusted voice in your industry.

  • Learn how to optimize your LinkedIn profile to showcase your skills and expertise and attract your ideal clients.
  • Discover strategies for creating and curating engaging, compliant content that resonates with your target audience.
  • Understand LinkedIn’s algorithm and how to use it to increase the visibility and impact of your content.
  • Build and nurture meaningful connections on LinkedIn to expand your professional network.
  • Learn how to effectively use hashtags, tagging, and other strategies to drive results on the platform.

About Sheri Fitts

Sheri Fitts is a proud member of the Island of Misfit Toys. She understands what it means to be part of a crew of quirky outsiders and disruptors.  Part of one of the rare visionaries who have courageously unshackled the corporate golden handcuffs and dived headlong into the opportunities of creativity, personal sovereignty and hustle. These are the ones who are neither afraid of nor unfamiliar to failure — just wary of being irrelevant.

She’;s been beating the drum of digitalEQ™, a methodology she pioneered that lives at the intersection of emotional intelligence and digital influence. Where it’s not about AI, it’s about EQ. Turns out she regularly and correctly predicts the future. (Sheri started teaching the financial services industry about the power and opportunity of LinkedIn way back in 2006!)

To survive and thrive from the disruptive sea change that’s happening across the United State, Sheri not only believes that ideas and empathy are an our true currency — she’s been advocating it for nearly 30 years. An internationally recognized financial services speaker, author, social media expert, and unapologetically progressive futurist, she’s helped financial services and fintech firms build brands, deepen client relationships, and drive meaningful sales and revenue growth.