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Program Description
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ZOOM LIVESTREAM OF
Create Your Unique Speaker Brand Workshop
with Brand Expert Amber Hurdle
Competing as a speaker and thought leader post-Covid has become more complicated than ever. Whether you are promoting your speaker brand, recruiting and training a team or enlisting the help of others in your marketing, you must have a consistent, fiercely competitive brand presence.
If you want to uplevel and clarify your brand identity, your customer experience…and really your own experience as a business owner, this workshop-style training is for you!
In this interactive presentation, you will:
- Define and position your distinct value
- Clarify your brand messaging
- Align your speaking topics, social media, promo materials, sales pitches and more
- Identify your ideal audiences and customers
- Craft your brand standards
- Develop your brand personality and “voice”
- And reference all of that and more in a visually appealing guide!
Global Gurus top 30 brand expert, Amber Hurdle, will walk you through each step to create your brand messaging guide: the very guide you will use to compose your sales scripts, social media posts, website copy, advertising, recruitment conversations and more! If you are done feeling stuck doing the same ol’ same ol’ as everyone else in your niche, rest assured you are capable of more. This workshop will help you articulate your distinct competitive advantages, and you will leave with a plan of action to take all of the necessary steps to next-level your business and life.
About Amber Hurdle
Amber Hurdle helps leaders confidently define and position their value by leveraging both science and branding principles to maximize their influence and results through her proprietary five-step Velvet Machete® Leadership model. Amber understands how to accelerate success as a teen mom turned powerhouse businesswoman, having worked with celebrities, executives and Fortune 100 companies alike. She was recently recognized among the “Top 40 Under 40” by the Nashville Business Journal, by the The Nashville Area Chamber’s Nashville Emerging Leader Awards (NELA) as the winner in the Business Services category, and by Global Gurus for being among the top 30 brand professionals for 2020 and 2021. Amber Hurdle Consulting’s clients have included large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, all which lead to an A+ rating with the Better Business Bureau. She lives with her family in the Greater Nashville area, where she is known for being a gym rat, hot wing snob, and an unapologetic dog mom. As a professional speaker, talent optimization certified consultant, author of the Bombshell Business Woman, podcast host of the Velvet Machete Leadership Podcast, Amber loves uniting the power of unified personal, employer and business brands.
IN-PERSON EVENT Erin King’s Digital Persuasion: Ignite Your Influence
When you type, text or tweet a message to an employee, customer or prospect – how persuasive are you?
When reaching out online to someone you don’t know – does your message influence others to give you a chance? Or ignore you?
Compelling communication in today’s digital marketplace is dependent on your ability to positively influence others to respond – without the power of face to face communication.
In person, you have 8-10 seconds before someone decides how they feel about you and the message you are delivering.
Online, you have just 2.5 seconds – or the length of a mobile notification preview.
Presenting a new idea, introducing a new initiative, or downloading a new direction begins with persuading your recipient – in just a few words – that what you have to say matters.
Erin shares the big mistake 90% of us make in our digital communications with our teams and customers. Her proven 3 step PUB method, used by clients ranging from The Academy Awards to the United States Navy, shows you exactly how to optimize your approach to elicit the responses and actions you’re looking for from your very next message.
Learning Objectives:
- How to improve your communication style to be more influential and dynamic
- How to avoid the number one thing blocking you from being your most persuasive self from behind the screen
- Erin’s proven, powerful 3-step optimization formula so you can create more compelling digital messaging
Bio:
Erin King is a best-selling author, 3x entrepreneur and the CEO of the Socialite Agency. She’s helped clients ranging from The Academy Awards in Hollywood to The United States Navy at the Pentagon communicate more compellingly using her award-winning PUB method. She is the author of “Digital Persuasion” and “You’re Kind of a Big Deal” which both draw from her personal and professional experiences having founded three companies before the age of 40. Off-duty, you can find her either mountain biking with her husband Hartman, Facetiming with her huge, crazy Irish family, or being an annoyingly extra dog mom to a cavapoo named Betty White.